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What Is the main Step of Your User Acquisition Strategy?

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You should start of your user acquisition strategy by identifying the right users for your app. It is important to undoubtedly understand your (potential) users before investing money into a big marketing campaign. The risk is to target the wrong users which will make even your best user acquisition strategy futile. Therefore, we recommend you to publish your app in only one or two countries via a soft launch first. This allows you to analyze specific user segments who are interested in downloading and keeping your app. While doing so, you should also think about these following questions: •What are your (potential) users generally interested in? •What are they searching for on google or in the app stores? •Which other apps do they use? •On which social media channels can you find them? •What are they talking about? •Who are they following? •At what times are they engaging? •How long will they keep your app on their smartphone? You can gauge this by using tracking providers to analyze session duration and retention rate. •What about their demographics like age, gender, marital status, education, etc.? Consider the answer to each question while planning your mobile user acquisition strategy! Thereby, you are able to target a specific audience rather than too many users who may not be interested in engaging with your app.

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